Yixiong Lyu

Chief Executive Officer at SHANGHAI CHICMAX COSMETIC CO., LTD.

Net worth: 1 479 M $ as of 2026-05-30

47 year

Consumer Non-Durables

Profile

Yixiong Lyu is the founder and Chairman & Chief Executive Officer of Shanghai Chicmax Cosmetics Co., Ltd. founded in 2004.
Currently, Mr. Lyu holds the position of Representative Director at Nippon Shuichi Cosmetics Co. Ltd. since 2019 and Legal Representative at Shanghai Leading Investment Co. Ltd. since 2016.
Mr. Lyu's former positions include Legal Representative at Shanghai Baby Elephant Cosmetic Co. Ltd. from 2015 to 2019 and Legal Representative at Shanghai Shumei Cosmetic Co. Ltd. from 2009 to 2021.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
SHANGHAI CHICMAX COSMETICS CO., LTD. 95.58%	2024-12-30	191,752,560 ( 95.58% )	890 M $	2026-05-30
SHANGHAI CHICMAX COSMETICS CO., LTD. CLASS H 61.59%	2025-10-27	127,100,800 ( 61.59% )	590 M $	2026-05-30

Yixiong Lyu active positions

Companies	Position	Start
SHANGHAI CHICMAX COSMETIC CO., LTD.	Chief Executive Officer	2004-06-10
Nippon Shuichi Cosmetics Co. Ltd.	Director/Board Member	2018-12-31
Shanghai Leading Investment Co. Ltd.	General Counsel	2016-03-31

All active positions of Yixiong Lyu

Former positions of Yixiong Lyu

Companies	Position	End
Shanghai Shumei Cosmetic Co. Ltd.	General Counsel	2020-12-31
Shanghai Baby Elephant Cosmetic Co. Ltd.	General Counsel	2019-02-28

See the detail of Yixiong Lyu's experience

Experiences
Positions held

Active

Inactive

Listed companies

Private companies