![Sun Yu Sheng](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Sun Yu Sheng
Director/Board Member at
PHOENIX NEW MEDIA LIMITED
Profile
Sun Yu Sheng is currently Director at Phoenix New Media Ltd. since 2026.
Formerly, Mr. Yu Sheng was Executive Director, Deputy CEO & Chief Editor at Phoenix Media Investment (Holdings) Ltd. from 2021 to 2026 and Vice President at Asia-Pacific Broadcasting Union.
Mr. Yu Sheng completed undergraduate studies at Jilin University.
Sun Yu Sheng active positions
| Companies | Position | Start |
|---|---|---|
| PHOENIX NEW MEDIA LIMITED | Director/Board Member | 2026-05-14 |
Former positions of Sun Yu Sheng
| Companies | Position | End |
|---|---|---|
| PHOENIX MEDIA INVESTMENT (HOLDINGS) LIMITED | Director/Board Member | 2026-05-14 |
Asia-Pacific Broadcasting Union
 Asia-Pacific Broadcasting Union The Asia-Pacific Broadcasting Union (ABU) is a non-profit, non-governmental, and non-political professional association that supports national broadcasters and related organizations by promoting regional and international media cooperation and advancing the collective interests of television, radio, and new media broadcasters. The non-profit company is based in Kuala Lumpur, Malaysia. ABU offers diverse membership categories for broadcasters and industry stakeholders, facilitating rights-free content acquisition, co-productions, and negotiation of major sports event rights. It operates specialized departments providing technology support, legal protection, content exchange, training, and capacity building, including the ABU Media Academy, which delivers training and professional development. The union organizes events and forums, manages digital platforms for news and content exchange, advocates for broadcasters' rights, and produces industry publications. | Corporate Officer/Principal | - |
Training of Sun Yu Sheng
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
12
1st degree connections
4
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 4 |
|---|---|
Phoenix Media Investment (Holdings) Ltd.
 Phoenix Media Investment (Holdings) Ltd. Specialty TelecommunicationsCommunications Provides internet, television broadcasting, outdoor media and real estate services | Communications |
Jilin University
 Jilin University Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Phoenix New Media Ltd.
 Phoenix New Media Ltd. Internet Software/ServicesTechnology Services Operates web portal for news, video content and advertising services | Technology Services |
Asia-Pacific Broadcasting Union
Asia-Pacific Broadcasting Union The Asia-Pacific Broadcasting Union (ABU) is a non-profit, non-governmental, and non-political professional association that supports national broadcasters and related organizations by promoting regional and international media cooperation and advancing the collective interests of television, radio, and new media broadcasters. The non-profit company is based in Kuala Lumpur, Malaysia. ABU offers diverse membership categories for broadcasters and industry stakeholders, facilitating rights-free content acquisition, co-productions, and negotiation of major sports event rights. It operates specialized departments providing technology support, legal protection, content exchange, training, and capacity building, including the ABU Media Academy, which delivers training and professional development. The union organizes events and forums, manages digital platforms for news and content exchange, advocates for broadcasters' rights, and produces industry publications. |
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