Keith Smith

Founder at DIRECT DIGITAL HOLDINGS, INC.

Net worth: 26 M $ as of 2026-05-30

57 year

92 connections

Finance

Commercial Services

Consumer Services

Profile

Keith W.
Smith is the founder of Wayne Capital Partners LLC, founded in 2017, serving as CIO since its founding.
Mr. Smith is the founder of Direct Digital Holdings, Inc., founded in 2018, serving as President & Director since its founding.
Mr. Smith currently serves as President at Direct Digital Holdings LLC since 2021.
Former positions include Chairman, President & Chief Executive Officer at Parkview Capital Credit, Inc. from 2014 to 2020; Associate Director at S&P Global, Inc. from 2003 to 2006; Managing Director at Capital Point Partners from 2009 to 2015; Associate Director at GSAM Strategist Portfolios LLC (Inv Mgmt); Vice President & Portfolio Manager at Rabobank International (New York Branch); and Managing Partner at Parkview Advisors, LLC.
Education includes graduate studies at Southern Methodist University, an undergraduate degree from The University of Texas at Austin conferred in 1991, and an MBA from Olin Business School.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
DIRECT DIGITAL HOLDINGS, INC. 40.73%	2025-12-16	4,594,000 ( 40.73% )	13 M $	2026-05-30
DIRECT DIGITAL HOLDINGS, INC. CLASS B 40.38%	2025-12-16	4,594,000 ( 40.38% )	13 M $	2026-05-30
DIRECT DIGITAL HOLDINGS, INC. CLASS A 0.34%	2025-12-16	2,379 ( 0.34% )	6 733 $	2026-05-30

Keith Smith active positions

Companies	Position	Start
DIRECT DIGITAL HOLDINGS, INC.	Founder	2018-05-31
Wayne Capital Partners LLC Wayne Capital Partners LLC Investment ManagersFinance Wayne Capital Partners invests in companies located in North America with EBITDA of USD 2 - 10 Million. The fund targets companies operating in the business services, industrial, retail, SAAS, and real estate sectors. It provides financing for corporate carve outs and growth stage capital requirements, with investment size of up to USD 15 Million.	Founder	2017-07-31
Direct Digital Holdings LLC Direct Digital Holdings LLC Advertising/Marketing ServicesCommercial Services Provides digital technology services	President	2021-08-21

All active positions of Keith Smith

Former positions of Keith Smith

Companies	Position	End
Parkview Capital Credit, Inc. Parkview Capital Credit, Inc. Finance/Rental/LeasingFinance Provides debt and equity capital to lower middle market companies	Chief Executive Officer	2020-04-29
Capital Point Partners Capital Point Partners Investment ManagersFinance Capital Point Partners provides mezzanine securities to middle-market companies throughout the US. The firm invests in a wide variety of transaction types, including buyouts, recapitalizations and refinancings, mergers and acquisitions and growth/expansion situations. They invest in companies owned by established equity sponsor groups, companies with fundless sponsor involvement and also directly with strong management teams. Capital Point's investment size typically ranges from $3 million to $15 million, but they do consider participating in larger debt offerings. Capital Point's strategy is to make interest-bearing debt investments, primarily focusing on senior subordinated debt with warrants. They also invest in many other forms of structured debt and equity. Capital Point invests in a wide variety of companies, including manufacturers, service-oriented businesses, distributors, retailers and other specialty businesses across many industries. Capital Point does not invest in real estate or oil and gas exploration. They invest across the US and also in select opportunities in Canada and Mexico. Most transactions focus on privately-owned companies but they also invest in publicly-traded companies.	Private Equity Investor	2015-02-28
S&P GLOBAL, INC.	Corporate Officer/Principal	2005-12-31
Rabobank International (New York Branch) Rabobank International (New York Branch) Major BanksFinance Provides commercial banking services	Corporate Officer/Principal	-
Parkview Advisors LLC	Corporate Officer/Principal	-

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Linked companies

Private companies	12
S&P Global, Inc. S&P Global, Inc. Financial Publishing/ServicesCommercial Services Provides financial market data intelligence, credit rating, commodity insights, indices and mobility services through online	Commercial Services
Parkview Capital Credit, Inc. Parkview Capital Credit, Inc. Finance/Rental/LeasingFinance Provides debt and equity capital to lower middle market companies	Finance
Southern Methodist University Southern Methodist University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
The University of Texas at Austin The University of Texas at Austin Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Rabobank International (New York Branch) Rabobank International (New York Branch) Major BanksFinance Provides commercial banking services	Finance
GSAM Strategist Portfolios LLC (Inv Mgmt) GSAM Strategist Portfolios LLC (Inv Mgmt) Investment ManagersFinance GSAMSP offers a broad range of products across asset classes, regions and the risk spectrum. The firm utilizes fundamental analysis and a combination of top-down sub-sector selection and bottom-up company selection.	Finance
Capital Point Partners Capital Point Partners Investment ManagersFinance Capital Point Partners provides mezzanine securities to middle-market companies throughout the US. The firm invests in a wide variety of transaction types, including buyouts, recapitalizations and refinancings, mergers and acquisitions and growth/expansion situations. They invest in companies owned by established equity sponsor groups, companies with fundless sponsor involvement and also directly with strong management teams. Capital Point's investment size typically ranges from $3 million to $15 million, but they do consider participating in larger debt offerings. Capital Point's strategy is to make interest-bearing debt investments, primarily focusing on senior subordinated debt with warrants. They also invest in many other forms of structured debt and equity. Capital Point invests in a wide variety of companies, including manufacturers, service-oriented businesses, distributors, retailers and other specialty businesses across many industries. Capital Point does not invest in real estate or oil and gas exploration. They invest across the US and also in select opportunities in Canada and Mexico. Most transactions focus on privately-owned companies but they also invest in publicly-traded companies.	Finance
Olin Business School Olin Business School Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Parkview Advisors LLC
Direct Digital Holdings, Inc. Direct Digital Holdings, Inc. Advertising/Marketing ServicesCommercial Services Operates programmatic advertising platform which focuses on providing advertising technology, data-driven campaign optimization and other solutions	Commercial Services
Direct Digital Holdings LLC Direct Digital Holdings LLC Advertising/Marketing ServicesCommercial Services Provides digital technology services	Commercial Services
Wayne Capital Partners LLC Wayne Capital Partners LLC Investment ManagersFinance Wayne Capital Partners invests in companies located in North America with EBITDA of USD 2 - 10 Million. The fund targets companies operating in the business services, industrial, retail, SAAS, and real estate sectors. It provides financing for corporate carve outs and growth stage capital requirements, with investment size of up to USD 15 Million.	Finance