![Jørgen Vig Knudstorp](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Jørgen Vig Knudstorp
Director/Board Member at
MERLIN ENTERTAINMENTS
Net worth: 7 M $ as of 2026-05-30
Profile
Jørgen Vig Knudstorp is currently Chairman at LEGO System A since 2001, Chairman at Brainpop Esl LLC since 2022, Deputy Chairman at The LEGO Foundation, Lead Independent Director at Starbucks Corp.
starting 2025, Director at LEGO A since 2001, Director at NIKE, Inc. starting 2025, Director at Merlin Entertainments Ltd. since 2019, Director at Motion Topco Ltd., Director at Motion Midco Ltd. since 2019, Director at Motion Acquisition Ltd., Director at Motion JVCo Ltd. since 2019, and Member-Management Committee at Merlin Entertainments Group Operations Ltd. Former roles include Chief Executive Officer at LEGO Holding A, President & Chief Executive Officer at LEGO A from 2004 to 2016, Executive Chairman at Lego Juris A from 2017 to 2023, Principal at McKinsey & Co., Inc. from 1998 to 2001, and Partner at Lego Juris A from 2023 to 2024.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2026-03-24 | 57,752 ( 0.01% ) | 6 M $ | 2026-05-30 | |
| 2025-11-06 | 21,388 ( 0% ) | 988 767 $ | 2026-05-30 |
Jørgen Vig Knudstorp active positions
| Companies | Position | Start |
|---|---|---|
| STARBUCKS CORPORATION | Director/Board Member | 2017-02-28 |
| MERLIN ENTERTAINMENTS | Director/Board Member | 2019-06-25 |
| NIKE, INC. | Director/Board Member | 2025-09-08 |
Motion Acquisition Ltd.
 Motion Acquisition Ltd. Financial ConglomeratesFinance Operates as a special purpose acquisition company | Director/Board Member | 2019-06-25 |
Motion Midco Ltd.
 Motion Midco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Director/Board Member | 2019-06-25 |
Motion Topco Ltd.
 Motion Topco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Director/Board Member | 2019-06-25 |
The LEGO Foundation
 The LEGO Foundation Investment Trusts/Mutual FundsMiscellaneous Functions as a foundation or endowment | Director/Board Member | - |
LEGO A/S
 LEGO A/S Specialty StoresRetail Trade Sells gifts and toys through online | Director/Board Member | 2000-12-31 |
BrainPOP LLC
 BrainPOP LLC Internet Software/ServicesTechnology Services Operates an online education site for children | Chairman | 2022-10-10 |
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Former positions of Jørgen Vig Knudstorp
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Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
63
1st degree connections
15
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 15 |
|---|---|
NIKE, Inc.
 NIKE, Inc. Apparel/FootwearConsumer Non-Durables Engages in design, development, marketing and selling of athletic footwear, apparel and accessories | Consumer Non-Durables |
Starbucks Corp.
 Starbucks Corp. RestaurantsConsumer Services Produces and sells coffee and tea | Consumer Services |
Merlin Entertainments Ltd.
 Merlin Entertainments Ltd. Movies/EntertainmentConsumer Services Operates theme park resorts | Consumer Services |
McKinsey & Co., Inc.
 McKinsey & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a management consulting firm | Commercial Services |
LEGO A/S
LEGO A/S Specialty StoresRetail Trade Sells gifts and toys through online | Retail Trade |
LEGO Holding A/S
 LEGO Holding A/S Miscellaneous Commercial ServicesCommercial Services Engages in a non-financial services and its subsidiaries manufactures toy | Commercial Services |
Merlin Entertainments Group Operations Ltd.
 Merlin Entertainments Group Operations Ltd. Other Consumer ServicesConsumer Services Operates historical sites, amusement and recreational centers | Consumer Services |
LEGO System A/S
 LEGO System A/S Specialty StoresRetail Trade Retails children toys and games & gifts items through online | Retail Trade |
The LEGO Foundation
The LEGO Foundation Investment Trusts/Mutual FundsMiscellaneous Functions as a foundation or endowment | Miscellaneous |
Lego Juris A/S
 Lego Juris A/S Miscellaneous Commercial ServicesCommercial Services Owns, manages, and grants the right to use trademarks | Commercial Services |
BrainPOP LLC
BrainPOP LLC Internet Software/ServicesTechnology Services Operates an online education site for children | Technology Services |
Motion Topco Ltd.
Motion Topco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Finance |
Motion Midco Ltd.
Motion Midco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Finance |
Motion Acquisition Ltd.
Motion Acquisition Ltd. Financial ConglomeratesFinance Operates as a special purpose acquisition company | Finance |
Motion JVCO Ltd.
 Motion JVCO Ltd. MiscellaneousMiscellaneous Functions as an investment holding company | Miscellaneous |
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- Jørgen Vig Knudstorp
