![Choon San Yeoh](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Choon San Yeoh
Chairman at
BERMAZ AUTO
Net worth: 984 178 $ as of 2026-05-30
Profile
Choon San Yeoh is Executive Chairman at Bermaz Auto Bhd.
since 2019.
Current roles include Director at Inokom Corp.
Sdn.
Bhd., Bermaz Motor Sdn.
Bhd., Bermaz Motor Trading Sdn.
Bhd., Podium Success Sdn.
Bhd., Crest Reliance Malaysia Sdn.
Bhd., Hyumas Nusa Sdn.
Bhd., Mazda Malaysia Sdn.
Bhd., Bermaz Auto Philippines, Inc., Kia Malaysia Sdn.
Bhd., Bermaz Auto Alliance Sdn.
Bhd., Dinamikjaya Motors Sdn.
Bhd., Bermaz Auto Parts Sdn.
Bhd., and Member at The Institute of the Motor Industry.
Former roles include Chief Operating Officer & Executive Director at Proton Corp.
Sdn.
Bhd., Executive Director at Atlan Industries Sdn.
Bhd.
from 1996 to 2002, Managing Director at Sime Darby Hyundai Sdn.
from 2000 to 2007, GM-Business Operation & International Export at Perusahaan Otomobil Nasional Sdn.
from 1987 to 1996, Divisional Manager at Daihatsu (Malaysia) Sdn.
from 1983 to 1986,.
and Divisional Manager-Technical Services at Borneo Motors Sdn.
from 1979 to 1983.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
BERMAZ AUTO BERHAD 0.36% | 2026-06-04 | 4,241,600 ( 0.36% ) | 984 178 $ | 2026-05-30 |
Choon San Yeoh active positions
| Companies | Position | Start |
|---|---|---|
| BERMAZ AUTO | Chairman | 2018-12-31 |
Berjaya Auto Alliance Sdn. Bhd.
 Berjaya Auto Alliance Sdn. Bhd. Specialty StoresRetail Trade Distributes peugeot vehicles | Director/Board Member | - |
Kia Malaysia Sdn. Bhd.
 Kia Malaysia Sdn. Bhd. Auto Parts: OEMProducer Manufacturing Manufactures, retails and wholesales parts & accessories for motor vehicles | Director/Board Member | - |
Bermaz Auto Parts Sdn. Bhd. | Director/Board Member | - |
Dinamikjaya Motors Sdn. Bhd.
 Dinamikjaya Motors Sdn. Bhd. MiscellaneousMiscellaneous Functions as an investment holding company and wholesales & retails new motor vehicles | Director/Board Member | - |
Bermaz Auto Philippines, Inc.
 Bermaz Auto Philippines, Inc. Specialty StoresRetail Trade Operates as car dealer | Director/Board Member | - |
Inokom Corp. Sdn. Bhd.
 Inokom Corp. Sdn. Bhd. Motor VehiclesConsumer Durables Manufactures and assembles light commercial vehicles | Director/Board Member | - |
Bermaz Motor Sdn. Bhd.
 Bermaz Motor Sdn. Bhd. Motor VehiclesConsumer Durables Operates as an investment holding company with interest in automobile assembly and distibution | Director/Board Member | 2007-12-31 |
Mazda Malaysia Sdn. Bhd.
 Mazda Malaysia Sdn. Bhd. Specialty StoresRetail Trade Operates as a car dealer | Director/Board Member | - |
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Former positions of Choon San Yeoh
| Companies | Position | End |
|---|---|---|
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| ░░░░░ ░░░░░░░░░░ ░░░░ ░░░░ | ░░░░░░░░░░░░░░ ░░░░░░ | ░░░░░░░░░░ |
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| ░░░░░░ ░░░░░ ░░░░ ░░░░ | ░░░░░ ░░░░░░░░░ ░░░░░░░ | ░░░░░░░░░░ |
| ░░░░░░░░ ░░░░░░░░░░ ░░░░ ░░░░ | ░░░░░░░░░ ░░░░░░░░░░░░░░░░░ | ░░░░░░░░░░ |
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
27
1st degree connections
20
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 20 |
|---|---|
The Institute of the Motor Industry
 The Institute of the Motor Industry Miscellaneous Commercial ServicesCommercial Services Engages in professional association in motor industry | Commercial Services |
Perusahaan Otomobil Nasional Sdn. Bhd.
 Perusahaan Otomobil Nasional Sdn. Bhd. Motor VehiclesConsumer Durables Manufactures and assembles motor vehicles | Consumer Durables |
Inokom Corp. Sdn. Bhd.
Inokom Corp. Sdn. Bhd. Motor VehiclesConsumer Durables Manufactures and assembles light commercial vehicles | Consumer Durables |
Proton Corp. Sdn. Bhd. | |
Atlan Industries Sdn. Bhd.
 Atlan Industries Sdn. Bhd. SemiconductorsElectronic Technology Manufactures semiconductors and its related products | Electronic Technology |
Sime Darby Hyundai Sdn. Bhd.
 Sime Darby Hyundai Sdn. Bhd. Wholesale DistributorsDistribution Services Distributes automobiles | Distribution Services |
Daihatsu (Malaysia) Sdn. Bhd.
 Daihatsu (Malaysia) Sdn. Bhd. Specialty StoresRetail Trade Operates as a car and truck dealer | Retail Trade |
Bermaz Motor Sdn. Bhd.
Bermaz Motor Sdn. Bhd. Motor VehiclesConsumer Durables Operates as an investment holding company with interest in automobile assembly and distibution | Consumer Durables |
Bermaz Motor Trading Sdn. Bhd.
 Bermaz Motor Trading Sdn. Bhd. Financial ConglomeratesFinance Operates as an investment holding company | Finance |
Bermaz Auto Bhd.
 Bermaz Auto Bhd. Specialty StoresRetail Trade Operates as an investment holding company which engages in sale of motor vehicles and parts | Retail Trade |
Podium Success Sdn. Bhd.
 Podium Success Sdn. Bhd. Financial ConglomeratesFinance Operates as an investment holding company | Finance |
Crest Reliance Malaysia Sdn. Bhd. | |
Hyumas Nusa Sdn. Bhd. | |
Mazda Malaysia Sdn. Bhd.
Mazda Malaysia Sdn. Bhd. Specialty StoresRetail Trade Operates as a car dealer | Retail Trade |
Bermaz Auto Philippines, Inc.
Bermaz Auto Philippines, Inc. Specialty StoresRetail Trade Operates as car dealer | Retail Trade |
Borneo Motors Sdn. Bhd. | |
Kia Malaysia Sdn. Bhd.
Kia Malaysia Sdn. Bhd. Auto Parts: OEMProducer Manufacturing Manufactures, retails and wholesales parts & accessories for motor vehicles | Producer Manufacturing |
Berjaya Auto Alliance Sdn. Bhd.
Berjaya Auto Alliance Sdn. Bhd. Specialty StoresRetail Trade Distributes peugeot vehicles | Retail Trade |
Dinamikjaya Motors Sdn. Bhd.
Dinamikjaya Motors Sdn. Bhd. MiscellaneousMiscellaneous Functions as an investment holding company and wholesales & retails new motor vehicles | Miscellaneous |
Bermaz Auto Parts Sdn. Bhd. |
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