Carl Erickson
Director/Board Member at AdAdapted, Inc.
Profile
Carl Erickson is the CEO of Atomic Object, a software design and development consultancy that creates custom mobile, web, and embedded applications for a broad range of industries.
Atomic’s track record of client success includes startups, like Bloomfire, Sidereel and Blue Medora, as well as multinational firms like John Deere, Steelcase, Whirlpool, and World Bank.
As software continues to drive innovation and product competitiveness, Atomic and Carl have the expertise and experience to drive business value through software innovation.
Over the course of 13 years Atomic has helped 200+ clients grow their business by creating compelling software products.
Those clients span a wide range of industries, including automotive, financial services, education, healthcare, manufacturing, and test & measurement.
Knowing what’s worked—and what hasn’t worked—gives Tappan Hill a strategic advantage in identifying and vetting attractive technology investments.
After a successful academic career, Carl took the position of VP of Engineering for deltamode, a company in Austin, Texas.
In 2001 he co-founded Atomic Object from the ashes of that failed startup.
A diverse client base and strong reputation for quality has resulted in compounded annual revenue growth for Atomic of 28% since 2002, and a geographical expansion to Detroit & Ann Arbor.
Carl is an active angel investor and is currently on the board of Grand Angels, a west Michigan angel investment group.
He serves on the investment committee for the Invest Michigan Pre-Seed Fund.
Carl Erickson active positions
| Companies | Position | Start |
|---|---|---|
AdAdapted, Inc.
 AdAdapted, Inc. Internet Software/ServicesTechnology Services AdAdapted, Inc. provides mobile advertising services through non-disruptive integrated and native ads in mobile games and apps. It offers native ad spots, which are served within the context of consumers mobile apps. The company was founded by Molly McFarland and Michael Pedersen in 2012 and is headquartered in Ann Arbor, MI. | Director/Board Member | - |
Eighth Light Holdings, Inc.
 Eighth Light Holdings, Inc. Information Technology ServicesTechnology Services Eighth Light Holdings, Inc. is engaged in the provision of software development services. It delivers web, mobile, and embedded projects using variety of programming languages, including Java, Ruby on Rails, iOS, and Android. The company was founded by Micah Martin and Paul Pagel in 2006, and is headquartered in Libertyville, IL. | Director/Board Member | - |
Tappan Hill Venture Partners LLC
 Tappan Hill Venture Partners LLC Investment ManagersFinance Tappan Hill Venture Partners LLC (Tappan Hill Venture Partners) is a venture capital firm founded in 2014. The firm is headquartered in Ann Arbor, Michigan. | Private Equity Investor | 2014-08-31 |
Legacy Trust
 Legacy Trust Investment ManagersFinance Legacy Trust is a private trust bank that provides wealth management and trustee services for business owners, retirees, families, foundations, and more. The private company is based in Grand Rapids, MI. The company's services include investment management, client service, and support of business development efforts. The company also provides financial planning and retirement savings reforms. The company's team of experienced financial advisors helps clients build and support their legacy. The company has been named one of the best and brightest companies to work for in Michigan for the fifth year in a row. Tracey Hornbeck has been the CEO of the company since 2016. | Director/Board Member | 2015-06-30 |
Former positions of Carl Erickson
| Companies | Position | End |
|---|---|---|
Blockwork LLC
 Blockwork LLC Packaged SoftwareTechnology Services Blockwork LLC develops sales and business management tools for food aggregators, distributors, and producers. Its supply chain platform enables foodservice buyers to purchase from local suppliers while maintaining complete supply chain transparency. The company was founded by Erika Block on January 25, 2006 and is headquartered in Ann Arbor, MI. | Director/Board Member | 2016-08-30 |
VNN, Inc.
 VNN, Inc. Packaged SoftwareTechnology Services VNN, Inc. develops online sports information systems. It offers sportshub and pressbox products. The firm allows athletes to upload videos, pictures, stories, and scores from their desktops, tablets and phones. Its services include team management application, media score reporting, and digital game tickets. The company was founded by Richard DeVos, Mathew Anderson and Ryan H. Vaughn in 2010 and is headquartered in Grand Rapids, MI. | Director/Board Member | 2014-05-30 |
| Grand Valley State University (Michigan) | Corporate Officer/Principal | 1999-12-31 |
observIQ, Inc.
 observIQ, Inc. Packaged SoftwareTechnology Services observIQ, Inc. engages in the provision of enterprise information technology monitoring integration solutions. It offers True Visibility Suite for VMware, BindPlane, BindPlane for New Relic, Bindplane for Microsoft, BindPlane for Google Cloud Monitoring, BindPlane for New Relic Logging, Plugins for VMware vRealize Orchestrator, content packs for VMware vRealize Log Insights, and Oracle Enterprise Manager Plugins. The company was founded by Nathan Owen and Carl Erickson in 2007 and is headquartered in Grand Rapids, MI. | Founder | - |
| University of Uppsala | Corporate Officer/Principal | - |
Training of Carl Erickson
| Michigan State University | Doctorate Degree |
| Purdue University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 8 |
|---|---|
VNN, Inc.
VNN, Inc. Packaged SoftwareTechnology Services VNN, Inc. develops online sports information systems. It offers sportshub and pressbox products. The firm allows athletes to upload videos, pictures, stories, and scores from their desktops, tablets and phones. Its services include team management application, media score reporting, and digital game tickets. The company was founded by Richard DeVos, Mathew Anderson and Ryan H. Vaughn in 2010 and is headquartered in Grand Rapids, MI. | Technology Services |
AdAdapted, Inc.
AdAdapted, Inc. Internet Software/ServicesTechnology Services AdAdapted, Inc. provides mobile advertising services through non-disruptive integrated and native ads in mobile games and apps. It offers native ad spots, which are served within the context of consumers mobile apps. The company was founded by Molly McFarland and Michael Pedersen in 2012 and is headquartered in Ann Arbor, MI. | Technology Services |
Atomic Object LLC
 Atomic Object LLC Packaged SoftwareTechnology Services Atomic Object LLC designs and develops web, mobile, desktop and device related software. The firm serves automotive, healthcare, education, and financial services industries. The company was founded by Bill Bereza and Carl Erickson in 2001and is headquartered in Grand Rapids, MI. | Technology Services |
Eighth Light Holdings, Inc.
Eighth Light Holdings, Inc. Information Technology ServicesTechnology Services Eighth Light Holdings, Inc. is engaged in the provision of software development services. It delivers web, mobile, and embedded projects using variety of programming languages, including Java, Ruby on Rails, iOS, and Android. The company was founded by Micah Martin and Paul Pagel in 2006, and is headquartered in Libertyville, IL. | Technology Services |
observIQ, Inc.
observIQ, Inc. Packaged SoftwareTechnology Services observIQ, Inc. engages in the provision of enterprise information technology monitoring integration solutions. It offers True Visibility Suite for VMware, BindPlane, BindPlane for New Relic, Bindplane for Microsoft, BindPlane for Google Cloud Monitoring, BindPlane for New Relic Logging, Plugins for VMware vRealize Orchestrator, content packs for VMware vRealize Log Insights, and Oracle Enterprise Manager Plugins. The company was founded by Nathan Owen and Carl Erickson in 2007 and is headquartered in Grand Rapids, MI. | Technology Services |
Legacy Trust
Legacy Trust Investment ManagersFinance Legacy Trust is a private trust bank that provides wealth management and trustee services for business owners, retirees, families, foundations, and more. The private company is based in Grand Rapids, MI. The company's services include investment management, client service, and support of business development efforts. The company also provides financial planning and retirement savings reforms. The company's team of experienced financial advisors helps clients build and support their legacy. The company has been named one of the best and brightest companies to work for in Michigan for the fifth year in a row. Tracey Hornbeck has been the CEO of the company since 2016. | Finance |
Tappan Hill Venture Partners LLC
Tappan Hill Venture Partners LLC Investment ManagersFinance Tappan Hill Venture Partners LLC (Tappan Hill Venture Partners) is a venture capital firm founded in 2014. The firm is headquartered in Ann Arbor, Michigan. | Finance |
Blockwork LLC
Blockwork LLC Packaged SoftwareTechnology Services Blockwork LLC develops sales and business management tools for food aggregators, distributors, and producers. Its supply chain platform enables foodservice buyers to purchase from local suppliers while maintaining complete supply chain transparency. The company was founded by Erika Block on January 25, 2006 and is headquartered in Ann Arbor, MI. | Technology Services |
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