Bruce Failing

Founder at

Alerion Partners LLC

Consumer Services

Commercial Services

Finance

Profile

Bruce F.
Failing is the founder of Alerion Partners LLC, where he holds the title of Managing Partner since 2012.
He is also the founder of ActMedia, Inc. Mr. Failing's current jobs include Director positions at DelivercareRx, Inc., EnviroScent, Inc., Federated Wireless, Inc., BridgeComm, Inc., Orbital Sidekick, Inc., and Advisor at Caerus Ventures LLC.
His former positions include Chief Executive Officer at Electronic Retailing Systems International, Inc. and Productivity Solutions, Inc., Executive Chairman at ScentAir Technologies LLC and Lamaze Publishing Co., Chairman at InStadium, Inc., Executive Chairman at The Newborn Channel, LP, Chairman at Allied Minds Plc from 2020 to 2024, and Director at Grand Brands, Inc., JTL Enterprises, Inc., Mitel (Delaware), Inc., and Tone Brothers, Inc. Mr. Failing obtained an MBA from Harvard Business School in 1973 and an undergraduate degree from Tufts University in 1971.

Bruce Failing active positions

Companies	Position	Start
Alerion Partners LLC Alerion Partners LLC Investment ManagersFinance Alerion Partners invests in companies located in the United States. The firm focuses on sectors such as consumer products, marketing & business services and media. It participates in early and growth stage capital transactions with an investment size of USD 3 - 10 million. It acquires majority interests and acts as lead.	Founder	2010-11-15
EnviroScent, Inc. EnviroScent, Inc. Department StoresRetail Trade Retails air fresheners through online	Director/Board Member	-
DelivercareRx, Inc. DelivercareRx, Inc. Medical DistributorsDistribution Services Provides medical devices and equipment services	Director/Board Member	-
Federated Wireless, Inc. Federated Wireless, Inc. Packaged SoftwareTechnology Services Provides cloud based wireless infrastructure solutions to extend the access of carrier networks	Director/Board Member	-
BridgeComm, Inc. BridgeComm, Inc. Specialty TelecommunicationsCommunications Provides communications services	Director/Board Member	-
Orbital Sidekick, Inc. Orbital Sidekick, Inc. Packaged SoftwareTechnology Services Develops aerial and space-based hyper spectral imaging and analysis technologies	Director/Board Member	-
Caerus Ventures LLC Caerus Ventures LLC Investment ManagersFinance Caerus Ventures invests in companies located in the United States with an enterprise value up to USD15 million. The firm focuses on hardware and software sectors. It participates in seed and early stage capital transactions with an investment size of USD 0.25 - 2 million. It also provides follow on investments.	Consultant / Advisor	-

All active positions of Bruce Failing

Former positions of Bruce Failing

Companies	Position	End
ALLD MIND	Chairman	2024-02-28
News America Marketing In-Store, Inc. News America Marketing In-Store, Inc. Advertising/Marketing ServicesCommercial Services Provides newspaper marketing services	Corporate Officer/Principal	1988-12-31
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Linked companies

Private companies	22
Mitel (Delaware), Inc. Mitel (Delaware), Inc. Major TelecommunicationsCommunications Provides long distance telecommunications services	Communications
Electronic Retailing Systems International, Inc. Electronic Retailing Systems International, Inc. Electronic Equipment/InstrumentsElectronic Technology Develops electronic shelf labeling systems	Electronic Technology
ScentAir Technologies LLC ScentAir Technologies LLC Advertising/Marketing ServicesCommercial Services Provides ambient scent marketing solutions	Commercial Services
Tone Brothers, Inc. Tone Brothers, Inc. Food: Specialty/CandyConsumer Non-Durables Manufactures extracts, flavorings, herbs, and spices	Consumer Non-Durables
Grand Brands, Inc. Grand Brands, Inc. Beverages: Non-AlcoholicConsumer Non-Durables Manufactures, distributes and retails wellness & lemon-based beverages	Consumer Non-Durables
JTL Enterprises, Inc. JTL Enterprises, Inc. Medical SpecialtiesHealth Technology Manufactures dry water massage beds and wellness relaxation pods	Health Technology
DelivercareRx, Inc. DelivercareRx, Inc. Medical DistributorsDistribution Services Provides medical devices and equipment services	Distribution Services
ActMedia, Inc. ActMedia, Inc. Advertising/Marketing ServicesCommercial Services Transit advertising services; tv stations	Commercial Services
Lamaze Publishing Co. Lamaze Publishing Co. Publishing: Books/MagazinesConsumer Services Publishes magazines, videos, and television products for expecting parents	Consumer Services
Productivity Solutions, Inc. Productivity Solutions, Inc. Computer PeripheralsElectronic Technology Manufactures automated self checkout solutions for retail and grocery stores	Electronic Technology
Tufts University Tufts University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Alerion Partners LLC Alerion Partners LLC Investment ManagersFinance Alerion Partners invests in companies located in the United States. The firm focuses on sectors such as consumer products, marketing & business services and media. It participates in early and growth stage capital transactions with an investment size of USD 3 - 10 million. It acquires majority interests and acts as lead.	Finance
InStadium, Inc. InStadium, Inc. Advertising/Marketing ServicesCommercial Services Provides advertising and promotional marketing services	Commercial Services
EnviroScent, Inc. EnviroScent, Inc. Department StoresRetail Trade Retails air fresheners through online	Retail Trade
News America Marketing In-Store, Inc. News America Marketing In-Store, Inc. Advertising/Marketing ServicesCommercial Services Provides newspaper marketing services	Commercial Services
The Newborn Channel, LP The Newborn Channel, LP BroadcastingConsumer Services Broadcasts infant care information television programs	Consumer Services
Harvard Business School Harvard Business School Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Caerus Ventures LLC Caerus Ventures LLC Investment ManagersFinance Caerus Ventures invests in companies located in the United States with an enterprise value up to USD15 million. The firm focuses on hardware and software sectors. It participates in seed and early stage capital transactions with an investment size of USD 0.25 - 2 million. It also provides follow on investments.	Finance
Allied Minds Plc Allied Minds Plc Investment ManagersFinance Invests in technology and life sciences companies	Finance
Federated Wireless, Inc. Federated Wireless, Inc. Packaged SoftwareTechnology Services Provides cloud based wireless infrastructure solutions to extend the access of carrier networks	Technology Services
BridgeComm, Inc. BridgeComm, Inc. Specialty TelecommunicationsCommunications Provides communications services	Communications
Orbital Sidekick, Inc. Orbital Sidekick, Inc. Packaged SoftwareTechnology Services Develops aerial and space-based hyper spectral imaging and analysis technologies	Technology Services