Bikram Basu

Sales & Marketing at ALLIED BLENDERS AND DISTILLERS LIMITED

Consumer Services

Distribution Services

Consumer Non-Durables

Profile

Bikram Basu is currently the Chief Executive Officer at ABD Maestro Pvt Ltd., Director at Confederation of Indian Alcoholic Beverage Cos.
since 2018, and Group Chief Marketing & Innovation Officer at Allied Blenders & Distillers Pvt Ltd. starting in 2026.
Formerly, Mr. Basu was Vice President-Marketing at Pernod Ricard India Pvt Ltd. from 2000 to 2014 and held the position of VP-Marketing, Strategy & Business Development at Allied Blenders & Distillers Pvt Ltd. Education includes an undergraduate degree from St. Xavier's College in 1990 and an MBA from Xavier School of Management in 1994.

Bikram Basu active positions

Companies	Position	Start
ALLIED BLENDERS AND DISTILLERS LIMITED	Sales & Marketing	2026-07-31
Confederation of Indian Alcoholic Beverage Cos. Confederation of Indian Alcoholic Beverage Cos. Founded in 1996, the Confederation of Indian Alcoholic Beverage Cos. is the apex representative body for India's alcoholic beverage industry, encompassing leading spirits, wine, and beer producers such as Allied Blenders & Distillers, Amrut Distilleries, Mohan Meakin, Radico Khaitan, and Sula Vineyards. The private company is based in New Delhi, India. The organization advocates for fair and practical regulations by engaging with policymakers and state governments, and promotes responsible and sustainable industry growth. It provides industry news, policy updates, and best practices, and addresses issues such as state excise policies, trade negotiations, and market trends. The confederation facilitates collaboration among its members and works to ensure a level playing field for domestic producers.	Director/Board Member	2014-12-31

All active positions of Bikram Basu

Former positions of Bikram Basu

Companies	Position	End
ALLIED BLENDERS AND DISTILLERS LIMITED	Chief Operating Officer	-
Pernod Ricard India Pvt Ltd. Pernod Ricard India Pvt Ltd. Food DistributorsDistribution Services Distributes alcoholic beverages	Sales & Marketing	2013-12-31

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Linked companies

Private companies	5
Xavier School of Management Xavier School of Management Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Pernod Ricard India Pvt Ltd. Pernod Ricard India Pvt Ltd. Food DistributorsDistribution Services Distributes alcoholic beverages	Distribution Services
Allied Blenders & Distillers Pvt Ltd. Allied Blenders & Distillers Pvt Ltd. Beverages: AlcoholicConsumer Non-Durables Produces and distributes alcoholic beverages	Consumer Non-Durables
St. Xavier's College St. Xavier's College Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Confederation of Indian Alcoholic Beverage Cos. Confederation of Indian Alcoholic Beverage Cos. Founded in 1996, the Confederation of Indian Alcoholic Beverage Cos. is the apex representative body for India's alcoholic beverage industry, encompassing leading spirits, wine, and beer producers such as Allied Blenders & Distillers, Amrut Distilleries, Mohan Meakin, Radico Khaitan, and Sula Vineyards. The private company is based in New Delhi, India. The organization advocates for fair and practical regulations by engaging with policymakers and state governments, and promotes responsible and sustainable industry growth. It provides industry news, policy updates, and best practices, and addresses issues such as state excise policies, trade negotiations, and market trends. The confederation facilitates collaboration among its members and works to ensure a level playing field for domestic producers.