Bernard Acoca

Director/Board Member at PLANET FITNESS, INC.

Net worth: 502 191 $ as of 2026-05-30

56 year

Consumer Services

Consumer Non-Durables

Profile

Bernard Acoca is Chief Executive Officer at Zaxby's Franchising LLC and Zaxby's SPE Franchisor LLC since 2022.
Mr. Acoca is also an Independent Director at Planet Fitness, Inc. since 2021.
Formerly, Mr. Acoca was President, Chief Executive Officer & Director at El Pollo Loco Holdings, Inc. from 2018 to 2021 and President & Chief Executive Officer at El Pollo Loco, Inc. from 2018 to 2022.
Mr. Acoca was Chief Executive Officer at Teavana Corp.
from 2015 to 2018 and President-Teavana at Starbucks Corp.
from 2015 to 2018.
Mr. Acoca was Principal at Yum!.
Brands, Inc. from 2002 to 2010 and Chief Marketing Officer-Americas at L'Oréal SA from 2014 to 2015.
Mr. Acoca completed undergraduate education at Emory University.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
PLANET FITNESS, INC. CLASS A 0.01%	2026-05-04	9,385 ( 0.01% )	502 191 $	2026-05-30

Bernard Acoca active positions

Companies	Position	Start
PLANET FITNESS, INC.	Director/Board Member	2021-01-19
Zaxby's SPE Franchisor LLC Zaxby's SPE Franchisor LLC RestaurantsConsumer Services Operates fast casual restaurants	Chief Executive Officer	2021-12-31
Zaxby's Franchising LLC Zaxby's Franchising LLC RestaurantsConsumer Services Operates and franchises chicken restaurants	Chief Executive Officer	2022-01-21

All active positions of Bernard Acoca

Former positions of Bernard Acoca

Companies	Position	End
El Pollo Loco, Inc. El Pollo Loco, Inc. RestaurantsConsumer Services Operates quick service restaurants	Chief Executive Officer	2022-04-05
EL POLLO LOCO HOLDINGS, INC.	Chief Executive Officer	2021-10-14
STARBUCKS CORPORATION	Corporate Officer/Principal	2018-01-31
Teavana Corp. Teavana Corp. Food: Specialty/CandyConsumer Non-Durables Offers specialty teas	Chief Executive Officer	2018-01-31
L'ORÉAL	Sales & Marketing	2015-01-01

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Training of Bernard Acoca

Experiences
Positions held

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Private companies

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Connections

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Members of the board

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Linked companies

Private companies	10
Starbucks Corp. Starbucks Corp. RestaurantsConsumer Services Produces and sells coffee and tea	Consumer Services
Yum! Brands, Inc. Yum! Brands, Inc. RestaurantsConsumer Services Owns and franchises quick-service restaurants	Consumer Services
El Pollo Loco Holdings, Inc. El Pollo Loco Holdings, Inc. RestaurantsConsumer Services Operates as a holding company through its subsidiaries develops, franchises and licenses quick-service restaurants	Consumer Services
L'Oréal SA L'Oréal SA Household/Personal CareConsumer Non-Durables Manufactures and markets beauty and hair products	Consumer Non-Durables
El Pollo Loco, Inc. El Pollo Loco, Inc. RestaurantsConsumer Services Operates quick service restaurants	Consumer Services
Emory University Emory University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Teavana Corp. Teavana Corp. Food: Specialty/CandyConsumer Non-Durables Offers specialty teas	Consumer Non-Durables
Zaxby's Franchising LLC Zaxby's Franchising LLC RestaurantsConsumer Services Operates and franchises chicken restaurants	Consumer Services
Planet Fitness, Inc. Planet Fitness, Inc. Other Consumer ServicesConsumer Services Operates fitness centers & sells related equipment	Consumer Services
Zaxby's SPE Franchisor LLC Zaxby's SPE Franchisor LLC RestaurantsConsumer Services Operates fast casual restaurants	Consumer Services