(Reuters) - DirecTV said on Tuesday it would offer a sports-focused streaming bundle, MySports, featuring channels from companies including Walt Disney, Warner Bros Discovery and Fox, in a bid to capture younger viewers.

WHY IT'S IMPORTANT

Media companies are creating sports-focused streaming services to attract game enthusiasts and advertisers targeting them.

Consumers are also shifting to streaming platforms from traditional television for on-demand content and personalized experiences with bundles catering to their interests.

BY THE NUMBERS

The sports bundle will feature 40 sports broadcast channels, including access to all ESPN channels, Fox Sports and TNT Sports, with an introductory price of $49.99 per month for the first three months and later $69.99 per month.

DirecTV said additional networks, local stations and ESPN+ will be included in the future at no extra cost.

MySports offering will be initially available in 24 metro areas, including New York, Los Angeles and Chicago.

KEY QUOTE

"This is the first of several genre-based options we plan to launch over the coming months," DirecTV CEO Bill Morrow said in a statement.

CONTEXT

Disney said earlier this month it would merge its Hulu + Live TV business with smaller rival FuboTV, which would create the second-biggest online pay-TV company in North America, behind YouTube TV.

Last week, Disney, Fox and Warner Bros Discovery abandoned plans to launch Venu Sports, their sports joint venture, after satellite TV providers Dish parent EchoStar and DirecTV raised antitrust concerns.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Vijay Kishore)