MILAN, Jan 24 (Reuters) - Sales at Italian luxury group Tod's rose by 11.9% to 1.13 billion euros ($1.23 billion) last year, boosted by China and despite slower growth in the last quarter.

Full year revenues were marginally above analysts' expectations, which stood at 1.12 billion euros, according to a company provided consensus.

Tod's results were boosted by a 24% sale increase in Greater China, while revenues in Europe -- excluding Italy - grew by 10.5%.

In the fourth quarter itself, sales at Tod's rose 7.5% at constant exchange rates.

Luxury industry growth has returned to more normal levels in recent months after a strong post-pandemic rebound and as consumers have become more selective.

"Considering the good quality of these figures, we are very positive about the income results that we will be able to obtain, as well as about the excellent future growth potential of our group," founder and CEO Diego Della Valle said in a statement.

Tod's, which in addition to the eponymous brand famous for its Gommino loafers also owns the Fay and Hogan labels as well as Roger Vivier, is expected to report full year results on March 12.

In December, Tod's appointed Matteo Tamburini as its new creative director to replace Walter Chiapponi.

($1 = 0.9173 euros) (Reporting by Elisa Anzolin, editing by Alessandro Parodi)