Weak North American market and cautious behavior across the world, expected to continue
Thule is well positioned: global market leaders in our key categories, premium products to enthusiast consumers, own manufacturing in both Europe and USA, and new Thule products and categories drive growth
Changes made in North America (organization, growth priorities, costs and pricing) to drive profitable organic growth in a weak market
Clear priorities for 2025
Product development - high pace also 2025, front loaded to capture more of high season, increased focus on attractive pockets in North Am
More categories - scale up newly launched dog transportation and child car seats in Europe, grow acquired performance phone mounts
Consumer visibility - show more to sell more, expand DTC
Supply chain efficiency - increased efficiency funds growth, target to reduce inventory by additional SEK 200m in 2025
German test institute ADAC's test is Europe's most recognized car seat test, widely regarded for rigor and high standards
Thule Elm RWF, for children 6 months to 4 years old, test winner in the May 2025 test
Thule Maple and Thule Alfi, car seat for infant + base, were test winners in the Oct 2024 test
Thule recognized as the #1 brand to eliminate misuse
Ten new Red Dot Awards in 2025
adding to seven new iF Design awards received 2025/Q1
Thule Easyfold 3 - new standard in flexibility and ease for transporting various bike types, including e-bikes
Thule OutPace - lightweight and compact bike carrier designed to merge ease of use with performance
Thule Aion - bag collection offering versatile storage, recycled materials, and features for daily life and global travel
Thule Paramount - commuter backpack with functionality and comfort to get around town safely and with ease
Thule Group AB published this content on June 16, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 16, 2025 at 15:14 UTC.
Thule Group AB is a Sweden-based company engaged in the development and manufacture of sport, outdoor and cargo products. Its offering is divided in two business segments: Outdoor&Bags and Specialty. The Outdoor&Bags segment comprises three product categories: sport and cargo carriers, bags for electronic devices, and other outdoor and bags; as well as several product groups, namely bike and car carriers, water and winter carriers, camera bags, laptop cases, recreational vehicle products, roof racks, and sports and travel bags, among others. The Specialty segment comprises two product categories: work gear and snow chains; and such product groups as pick-up truck tool boxes, and professional and consumer snow chains. The Companyâs brands are Thule, Case Logic, Konig, UWS, TracRac and SportRac. Its products are sold to retailers, distributors and wholesalers and available in more than 130 countries. The Company is a subsidiary of Thule Group.
