Tele2 AB on May 15, 2025 announced that Petras Masiulis, CEO Baltics, has been appointed as Executive Vice President and member of the Group Leadership Team. Petras will continue to lead Tele2's operations across the Baltics and report to CEO and President Jean Marc Harion. Petras Masiulis joined Tele2 in 2003 and has led Tele2 Lithuania ever since.
In 2016, he assumed responsibility for the broader Baltic region. Over more than two decades, he has transformed the business into a regional leader in market share, profitability, and brand reputation. Prior to joining Tele2, he spent seven years at Colgate-Palmolive.
He holds a Master's degree in Economics from Vilnius University, an MBA from Aalborg University and Global Executive MBA from IESE bussiness school.
