Taboola.com Ltd. is a technology company, which powers recommendations across the Open Web with an artificial intelligence (AI)-based, algorithmic engine. The Company’s platform, powered by artificial intelligence, is used by digital properties, including Websites, devices and mobile apps, to drive monetization and user engagement. Digital properties use the Company’s technology platforms to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement on site. It empowers advertisers to leverage its proprietary AI-powered recommendation platform to reach targeted audiences utilizing effective, native ad formats across digital properties. As part of its e-Commerce offerings, it also syndicates its retailer advertisers’ monetized product listings and links (clickable advertisements) into commerce content-oriented consumer experiences on both the Open Web and within the dominant traditional ad platforms.