SBC Medical Group Holdings Incorporated announced the appointment of Shinya Inoue as Chief Marketing Officer (CMO), effective July 1, 2025. As CMO of SBC Medical, Mr. Inoue will lead efforts to enhance the brand value of the group?s portfolio, including Shonan Beauty Clinic. He will also spearhead the evolution and optimization of the company?s marketing infrastructure with a strong focus on digital innovation.
Through strategic initiatives that address the increasing diversity of customer touchpoints, he will work to further strengthen the Group?s global competitiveness and contribute to the sustainable advancement of the medical aesthetics industry. Mr. Inoue began his career at P&G Japan and has since accumulated decades of experience in brand strategy, organizational management, and integrated marketing centered on digital at leading international companies both in Japan and overseas, including Eli Lilly Japan, Adobe, and KDDI. He is well recognized for his strengths in designing marketing processes and building organizations from a company-wide perspective, as well as his ability to consistently lead initiatives from research and strategy development to the establishment and operation of execution frameworks and various supporting environments.
Most recently, he served as CMO at Pioneer Corporation, where he led the launch of the marketing organization, restructuring of the planning and communication areas, and drove the market introduction of new products. Additionally, he has been instrumental in supporting the development of next generation marketers through contributions to marketing publications, speaking at industry conferences, and collaborating with educational institutions. Career History: Shinya Inoue: April 2004: Joined P&G Japan; November 2008: Joined Eli Lilly Japan; April 2010: Joined Adobe Japan; March 2018: Joined KDDI Corporation; April 2021: Joined Pioneer Corporation as CMO (Chief Marketing Officer); July 2025: Joined SBC Medical as CMO (Chief Marketing Officer).
