Nextdoor Holdings, Inc. released the new Nextdoor, the most consequential redesign of its core product to date. Focused on three fundamental neighbourhood needs--Alerts, News, and Faves--the new Nextdoor experience is more useful, more helpful, and more timely, meeting the evolving needs of neighbors everywhere. The company also excited to introduce advertising in Canada for the first time, offering businesses of all sizes the opportunity to connect with local communities.
As part of the new experience, Nextdoor has deepened its investment in Canadian communities by partnering with local publishers, safety agencies, and real-time crisis detection providers to offer neighbors a smarter, more meaningful connection to the place they call home. Nextdoor has helped more than 100 million neighbors stay connected to what matters most in their local communities. Powered by trusted sources such as Edmonton-based Samdesk and Weather.com, which includes The Weather Channel app and Weather.com, Alerts reinforce Nextdoor's role as a reliable and vital lifeline during emergencies.
A recent survey by the Angus Reid Forum found that 86% of Canadians think it's important to receive urgent, timely updates about issues in their neighbourhood, with 91% stating it is especially important to receive alerts about natural disasters. With almost 1 in 4 Canadians reporting being affected by extreme weather events over the past year, it is clear that Canadians need a hyper-local alert system they can trust and act on. Local news has long had a place on Nextdoor, with neighbors regularly sharing and discussing the day's events.
With local journalism facing cuts across the country, Canadians are increasingly turning to new digital spaces for trusted information. Now, with News, relevant stories from local, vetted publishers appear regularly and directly in the feed, tailored to a neighbour's location. Trusted outlets like Torstar, Narcity, Ottawa Business Journal, The Green Line, and many more are now reaching neighbourhood directly through the platform, bringing community-focused journalism to neighbourhoods everywhere.
Faves: Smarter, AI-powered neighbourhood recommendations coming soon to Canada recommendations, which include requests for advice and offers of local services, have always been core to Nextdoor, driving 30% of all neighbourhood posts and fueling real-world decisions. Faves brings that experience to the next level, using AI technology to distill insights from nearly six years of neighbourhood conversations about beloved Canadian gems. With Faves, neighbors will be able to ask a question like, "What is the best place to hike with kids?" and receive a quick, summarized response, just like asking a knowledgeable local. Faves will make it easier for neighbors to discover and share the best of their community, like local services, local businesses, and places to explore.
Faves is launching first in select U.S. markets, with plans underway for a broader rollout in Canada at a later stage. This includes a self-serve platform with AI-powered features that help businesses easily create the perfect ad in just a few simple steps, as well as advanced targeting options to ensure they reach the right customers with the right message.
