Oddo BHF maintains its 'neutral' rating on Moncler shares, with a price target lowered from 53.9 to 53 euros.
Oddo BHF reports that Moncler is reassuring about the brand's medium-term growth prospects, insisting on well-identified growth axes for the coming years.
Our EBIT forecast for 2024 reflects a margin of 29.1% (29.3% prev.), compared with 30% in 2023. As for 2025, we are counting on 5.2% growth for the Moncler brand (DTC +6.9% wholesale -5.1%), i.e. +5.2% for group sales (we had previously forecast +9% for Moncler DTC)", says the analyst.
Beyond the generic objective of expanding its ready-to-wear footprint, the Group intends to ensure the growth of the Moncler brand over the next 3 to 5 years by focusing its efforts on 3 axes now considered priorities, namely the USA, Grenoble, and the spring collections, i.e. the new growth triptych.
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Moncler S.p.A. designs, produces, and sells luxury parkas. The group also offers winter clothing (coats, pants, shirts and sweaters), shoes, purses, and accessories (gloves, hats, scarves, and cowls). Sales break down by activity as follows:
- retail distribution (78.3%): at the end of 2023, owned a network of 269 outlets distributed between Moncler (269) and Stone Island (81), located in Europe/Middle East/Africa (121), Asia (178) and Americas (51);
- wholesale distribution (21.7%): owned a network of 72 stores distributed between Moncler (57) and Stone Island (15).
Net sales (excluding Stone Island) are distributed geographically as follows: Europe/Middle East/Africa (35.4%), Asia (50.2%) and America (14.4%).