lululemon athletica Inc. specializes in the design and marketing of technical sportswear for men and women. The group offers pants, t-shirts, shorts, jerseys, jackets, etc. as well as accessories (socks, shoes, rugs, bags, water bottles, etc.). Net sales break down by activity as follows: - sales in directly operated stores (45.9%): owning, as of 28/01/2024, 711 stores worldwide; - online sales (44.8%); - other (9.3%). Net sales are distributed geographically as follows: the United States (66%), Canada (13.4%), China (10%) and other (10.6%).