Rheinmetall's meteoric rise on the stockmarket has propelled the German tank and ammunition manufacturer into the eurozone's main benchmark index: as from June 20, the company will replace Kering. The decision was taken by Stoxx, which manages the index, under the Fast Entry rule, which enables a stock to be included outside the usual periods. JPMorgan spotted the announcement, which was then reported by Bloomberg.
The stockmarket trajectories of Kering and Rheinmetall are diametrically opposed. The French group has been mired for several years in difficulties at its flagship brand, Gucci, exacerbated by the crisis in the luxury sector. Rheinmetall has become the darling of European fund managers since the war in Ukraine, and even more so since Germany decided to rebuild its army.
Ouch, that hurts!
Rheinmetall will be the most exposed player in the index, although Safran and Airbus are also present. The industrial company's rapid entry into the index follows a spectacular rise in its share price, which has almost tripled since the beginning of the year. Rheinmetall has a market capitalization of €83bn, while Kering is now worth only €21bn. This puts it in 38th place in the index, between its compatriots Deutsche Post and Mercedes, according to MarketScreener. Kering is, for a few days, at the bottom of the index, behind Pernod Ricard and Stellantis.
A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beauté.
By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. It captures these beliefs in its signature: Empowering Imagination.
In 2024, Kering had 46,930 employees and restated revenue of EUR 17.2 billion.
At the end of 2024, the Group had a network of 1,813 stores under its own management, located primarily in Western Europe (379), North America (329), Japan (241), and in emerging countries (708).
Net sales are distributed geographically as follows: Western Europe (29%), Japan (8.3%), Asia/Pacific (30.4%), North America (23.8%) and other (8.5%).
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