ITT Inc. announced the launch of VIDAR, a first of its kind compact smart motor with embedded variable speed intelligence that lowers energy usage and CO2 emissions, reduces costs and increases equipment lifespan for industrial pumps and fans deployed in harsh environments. VIDAR, previously marketed publicly as the Embedded Motor Drive (EMD), represents ITT's entry point into a $6 billion total addressable market for industrial motors. Each year, roughly $300 billion is spent globally to move fluids for critical applications including food and beverage processing, energy production, water purification and chemical and pharmaceutical manufacturing, among others.
However, approximately 85% of industrial pumps and fans rely on outdated fixed speed motors and mechanical controls, resulting in excess energy usage and low reliability. Current solutions on the market, including variable frequency drives (VFDs), require costly installation and are space prohibitive in severe, crushed industrial settings. VIDAR is here to provide a much-needed solution.
The innovation is an industrial motor with advanced variable frequency technology in a package that is 60% smaller than current market offerings. VIDAR's precise motor speed control ensures the customer's rotating equipment is running at desired flow rates, while also reducing energy and maintenance costs and equipment downtime. ITT's highly engineered design enables it to seamlessly replace an existing conventional motor as a 'drop-in' replacement, eliminating the need for special wiring, expensive VFDs or additional clean room enclosures.
The first shipments of VIDAR are expected to occur in third quarter of 2025, and the company expects shipments to increase considerably beginning in 2026.
