Great-West Lifeco Inc. announced Lindsey Rix-Broom, currently CEO of Canada Life U.K., has been appointed CEO, Europe, effective July 1, 2025. Lindsey will report directly to Lifeco's President & CEO and join the Lifeco Executive Management Committee. She will continue to lead Canada Life U.K. until a successor is appointed, ensuring a smooth transition and continued momentum.
Lindsey is a recognized industry executive with 25 years of leadership experience. As the CEO of Canada Life U.K., she?s brought strong focus and ambition, delivering on strategic priorities to simplify, modernize, and grow the business. She?s spearheaded substantial growth across key business lines, capitalized on a significant market opportunity within the U.K. Bulk Purchase Annuity sector, unlocked significant value from the balance sheet, and led major modernization efforts across operations and technology.
Lindsey will report directly to Lifeco?s President & CEO and join the Lifeco Executive Management Committee. She will continue to lead Canada Life U.K. until a successor is appointed, ensuring a smooth transition and continued momentum.
