Genius Sports Limited has launched BetVision for Soccer, the world's first interactive in-game wagering product for the most popular global sport. Sportsbooks can now offer the ground-breaking BetVision experience across many of the world's leading soccer competitions, including the French Ligue 1, Brasiliero Serie A, Dutch Eredivisie, Turkish Super Lig, UEFA Champions League qualifiers and dozens more. As part of the launch, Genius Sports has partnered with Infront, the rights holder for several top-tier football competitions, for premium video content.
Sportsbook operators can access over 120 soccer competitions through the new product, providing a compelling platform to engage sports fans and grow in-game revenues. BetVision harnesses AI to augment the live broadcast with data-driven insights and storytelling features that highlight player names and personalized bet tracking innovations. A unique "Touch-to-Bet" feature will allow users to touch on an individual player within the live video and instantly access specific player betting markets.
All features are incorporated within a single interactive player that delivers a smooth live game experience. BetVision has already established itself as a game-changer for the NFL, having launched in 2023 as the world's first truly immersive sports wagering product. Leading sportsbooks such as DraftKings, FanDuel, and Caesars Entertainment were among the first to utilize BetVision's real-time insights, customizable viewing options, and seamless in-play betting to transform engagement with millions of NFL fans.
