Continental continues to expand its sponsorship activities in cycle racing by becoming one of the five main sponsors and official tire partner of this year's Giro d'Italia.

The Tour de France and the Giro d'Italia are, along with the Vuelta a España (Tour of Spain), among the most important and traditional cycling road races in the world", says Giorgio Cattaneo, Head of Public Relations and Communications at Continental Italia.

'As one of the main sponsors and suppliers of support vehicles equipped with our AllSeasonContact 2 tire, we will generate a high level of media attention for the Continental brand worldwide for several weeks in an emotionally-charged sporting arena.'

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