BigCommerce Holdings, Inc. announced that former Adobe Fellow and Vice President of Technology Anil Kamath has joined the BigCommerce Board of Directors.Over his 30-year career as a technology entrepreneur, advisor and leader, Kamath has developed expertise in business strategy, scaling companies, strategic oversight, governance and corporate development that, combined with his industry perspective, will enable him to provide BigCommerce with critical strategic guidance. During his 13 years at Adobe, Kamath was responsible for data science, machine learning and artificial intelligence for the Adobe Experience Cloud. Prior to joining Adobe, he was the founder and primary architect of Efficient Frontier, a digital ad buying platform that managed more than $2 billion in advertising spend until its acquisition by Adobe.
He led the integration of Efficient Frontier into Adobe Marketing Cloud and developed data science-driven solutions that optimized customer acquisition, engagement, retention and growth across B2C and B2B businesses. More recently, he spearheaded the generative AI transformation for enterprise marketing, leading to the launch of Gen Studio for Performance Marketing. After a successful 13-year tenure at Adobe, Kamath transitioned earlier this year to focus on mentoring and supporting early-stage innovation.
He is a longtime member of the Stanford Angels & Entrepreneurs, as well as lead mentor and advisor at StartX, a non-profit accelerator for Stanford University startups. Kamath was appointed to the vacancy created upon the departure of BigCommerce board member Lawrence Bohn who had served since 2011, when he became BigCommerce?s first investor through General Catalyst?s Series A investment in the company.
