Build-A-Bear Workshop, Inc. is an experiential specialty retailer where children and their families can create their own stuffed animals by participating in the stuffing, fluffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys. Its segments include direct-to-consumer (DTC), commercial, and international franchising. Its DTC segment includes the operating activities of corporately-managed stores, other retail-delivered operations and online sales. Its commercial segment includes transactions with other businesses and is comprised of wholesale sales of merchandise, supplies and fixtures, licensing the Company’s intellectual properties for third-party use, and entertainment activities. Its international franchising segment includes the activities of franchisees who operate store locations in certain countries and includes development fees, sales-based royalties, merchandise, supplies and fixture sales. It has over 359 corporate-managed stores globally.