Hamburg, April 15, 2025 Astrid Hermann, Vincent Warnery
Q1 2025 MEETS EXPECTATIONS
STRONG DERMA
ON TRACK TO REACH FY GUIDANCE
OUTPERFORMANCE CONTINUES
SETTING THE FOUNDATION
INNOVATION & WHITE SPACES
FOR FUTURE SUCCESS IN CHINA
CONTINUE TO FUEL GROWTH
FIRST QUARTER AS EXPECTED FULL YEAR GUIDANCE MAINTAINED
CONSUMER GROUP
+2.3% +3.6%
Q1 2025
NIVEA
DERMA HEALTHCARE LA PRAIRIE
TESA
+2.5% +11.4% +10.8% -17.5%
+10.7%
organic sales growth, NIVEA incl. Labello
NIVEA WITH ROBUST GROWTH
TOUGH Q1 2024 COMPARISON
NIVEA
2024
NIVEA
12.6%
Q1 2025
9.8%
+2.5%
7.9%
5.9%
Q1 Q2 Q3 Q4
organic sales growth, NIVEA incl. Labello
DERMA OUTPERFORMANCE
IN CORE & WHITE SPACES
EUROPE
NORTH
+7.9%
AMERICA
+10.4%
EMERGING
MARKETS
+18.5%
Q1 organic sales growth
FUTURE SUCCESS IN CHINA
SETTING THE FOUNDATION
REFOCUS
TRAVEL
OF NIVEA IN
RETAIL
CHINA
CONSUMER
DESTOCKING
EXCL. GREATER
CHINA
+4.0%
Q1 organic sales growth
FUTURE SUCCESS IN CHINA
THIAMIDOL LAUNCH
LAUNCH
2026
APPROVAL
2024
INNOVATION & WHITE SPACES
CHANTECAILLE
NIVEA INDIA
+15.9%
+31.9%
EPICELLINE
REPURCHASE RATE
FACE USA
2x
+37.2%
COMPETITOR
VS. TOP
Q1 organic sales growth
INNOVATION & WHITE SPACES
NEXT GENERATION PLASTERS
Q1
+10.8%
Q1 2025
FINANCIALS
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Beiersdorf AG published this content on April 15, 2025, and is solely responsible for the information contained herein. Distributed via , unedited and unaltered, on April 15, 2025 at 07:01 UTC.
Beiersdorf Aktiengesellschaft specializes in the development, production and marketing of cosmetic products. Net sales break down by family of products as follows:
- cosmetic products (83%): skincare products for the face and body (Nivea Labello, 8x4, SBT, La Prairie, Slek and Florena brands), haircare products (Nivea), plasters and bandages (mainly Hansaplast and Elastoplast), dermatology products (Eucerin);
- adhesive products (17%): band-aids, adhesive tape, surgical tape, scotch tape, etc. (Tesa brand).
Net sales are distributed geographically as follows: Europe (44.1%), Africa/ Asia/ Australia (30.5%) and Americas (25.4%).
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