After over 13 years in charge of Apple, Tim Cook's future now looks bleak. The company's recent setbacks, particularly in terms of artificial intelligence, have reignited criticism, with some analysts believing that a change in leadership would even be beneficial. According to a survey reported by Bloomberg, Tim Cook's departure would have only a limited impact on the share's price. In other words, Apple could weather the shock without batting an eyelid.
Although an Apple spokesperson has said that "Tim Cook is not about to be poached," the market is already speculating about his successor. And the name of John Ternus keeps coming up.
A more product-oriented profile
In a note published by LightShed Partners, analysts Walter Piecyk and Joe Galone believe that it would be wise to replace a logistics profile, such as Tim Cook, former head of supply chain, with a more product-focused executive. This is precisely what some investors criticize Apple of: neglecting product innovation in favor of almost industrial-scale operational rigor.
John Ternus, who is currently vice president of hardware engineering, embodies this more product-focused profile. He has been with this company for over ten years, having led the development of many flagship devices, and enjoys a certain popularity within the company. In his fifties, he is seen as a long-term solution.
These speculations echo the recent path taken by Meta in AI, with Mark Zuckerberg not hesitating to relegate certain executives in favor of others with more artificial intelligence-oriented profiles.
