Apple, faced with a 'lukewarm' reception for the iPhone 16, remained in second place in the global smartphone market in 2024, according to a study published Monday by Counterpoint Research.
With sales volumes down by 2% last year, the Apple firm lost one market share point in terms of mobile device shipments, to post a market share of 18% versus 19% in 2023, says the research firm.
A decline that Ivan Lam, analyst at Counterpoint, attributes to the absence of standard AI-related features within the latest model marketed by Apple.
The research firm notes, however, that the American group has benefited from consumer enthusiasm for its top-of-the-range devices, and achieved strong growth in non-strategic markets such as Latin America, Africa and Asia Pacific.
With a market share of 19%, Samsung will continue to lead the smartphone market in 2024, says Counterpoint Research, which points out that the South Korean manufacturer has benefited from the integration of AI within the S24 range, which has been warmly received in Western Europe and the USA.
The study reveals that the smartphone market rebounded by 4% in 2024 after experiencing one of its worst years in ten years in 2023, but also that Xiaomi signed one of the most dynamic growth rates to retain third place in the ranking ahead of Oppo.
Copyright (c) 2025 CercleFinance.com. All rights reserved.
Apple Inc. specializes in the design, manufacture and marketing of computer hardware and music supports. Net sales break down by family of products and services as follows:
- telephone products (50.4%): iPhone brand;
- peripheral devices (8.6%): screens, storage systems, printers, video camera, memory cards, server, switches, etc.;
- computers (8.1%): laptops (MacBook, MacBook Air and MacBook Pro brands) and PCs (iMac, Mac mini, Mac Pro and Xserve);
- music support (6.7%): music readers iPod and iPad and accessories;
- other (26.2%): software, maintenance service and Internet access service, etc.
Net sales are distributed geographically as follows: Americas (42.8%), China/Hong Kong/Taiwan (15.5%), Japan (6.9%), Asia/Pacific (8.1%), and Europe/India/Middle East/Africa (26.7%).
This super rating is the result of a weighted average of the rankings based on the following ratings: Global Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Global Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite), and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be performed. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of the rankings based on the following ratings: Capital Efficiency (Composite), Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully review the associated descriptions.
