Newell Brands is spotlighting its Customer Experience Center (CEC) at its Hoboken, New Jersey office. Newell Brands spotlights its Customer Experience Center, an immersive space where retail partners experience the company's innovation, insights, and brand storytelling firsthand. This new 12,000-square-foot space is designed to foster distinct, customer-centric, hands-on engagements for retail partners.
The CEC features a dedicated product showroom that features consumer-led, proprietary products during consumer and shopper occasions. Retail partners can have personalized experiences at the CEC, which provides a superior retailer value proposition through shopper insights and access to innovation. As a global company with domestic and international retail partners, Newell selected Hoboken as a strategic location for the CEC due to its accessibility and proximity to key markets, as well as the opportunity to maximize its current real estate footprint.
The location offers easy domestic and international air travel access and direct train connections from New York City, one of the world's leading hubs for business, culture and innovation. Retail partners can explore the latest products through curated real-world vignettes, designed to reflect everyday shopper moments across categories such as food storage and kitchen, writing, outdoor and recreation, baby, and home fragrance. Whether it's the scent of a new candle or an outdoor gear demo, the experience is crafted to spark connections and light up everyday moments for shoppers.
An Experience Designed for Impact The CEC is guided by a cross-functional team that curates and delivers high-impact visits. From itinerary planning to on-site execution, the team partners closely with Sales, Marketing and Brand leaders to tailor each experience to a retailer's unique goals. Since opening this year, the CEC has hosted several retail partners.
Early feedback has been overwhelmingly positive. Retailer partners consistently noted the value of seeing product innovation in action, engaging in strategic discussions, and experiencing shopper moments in realistic, hands-on settings. Several have also shared that the CEC experience has been insightful, well-organized and tailored to their business needs.
Features of the Customer Experience Center: Immersive brand vignettes that reflect real-life shopper lifestyles. Interactive product displays showcasing innovation and design; Collaborative zones for workshops, feedback sessions and strategic planning; Digital storytelling tools that connect brand heritage with future-forward thinking; Hospitality touches like a coffee bar and lounge seating to enhance the guest experience. The CEC puts retail partners at the center of developing the consumer experience, accelerating business decisions, fostering lasting relationships and delivering value at every touchpoint to win together in the marketplace.
