JCPenney is combining with Sparc Group to form a new retail giant called Catalyst Brands. The merger brings brands including Brooks Brothers, Eddie Bauer and Lucky Brand under the same umbrella. The $9 billion behemoth is launching with more than 1,800 store locations. Marc Rosen, the former chief executive officer of JCPenney and new CEO of Catalyst Brands joins "Bloomberg Open interest" to talk about the new venture.

Bloomberg videos, provided by MT Newswires