Jeep®? brand will introduce a new limited-edition Jeep Wrangler on the 12th of every month for the next 12 months. HEMI®?
V-8 is home: 2026 Jeep Wrangler Moab 392 debuts first with all the power, kicks off the brand's 85th anniversary celebration. Yearlong campaign of legendary off-road product drops pay homage to what makes Jeep 4x4 vehicles authentic originals. "Operation Airdrop" marketing campaign launches; the first video in yearlong social media campaign debuts across Jeep brand channels, with AI-generated visual effects by 1986 Studios.
Sharp-eyed viewers watching the "Operation Airdrop" video series, in addition to those visiting Jeep.com, can find clues about the future Twelve 4 Twelve limited editions by following the feathers. Orders for the 2026 Jeep WranglerMoab 392 are now open, with a starting MSRP of $79,995 (excluding $1,995 destination). Next year marks a milestone for the Jeep®?
brand, celebrating 85 uninterrupted years of trailblazing heritage. No paused. No off seasons.
Just a legacy of relentless adventure. To honor eight-and-a-half decades of freedom, capability and iconic design, the Jeep brand is launching the bold, new, Twelve 4 Twelve celebration, a yearlong tribute as legendary as the brand itself. Starting this month, a brand-new Jeep Wrangler buzz model will be revealed every month for the next12 months.
This exciting campaign puts the Jeep brand's legendary spirit front and center, honoring a legacy built on innovation, individuality and more than 7 million Wranglers sold. Exploding first onto the scene, with unmatched power and presence, is the new 2026 Jeep Wrangler Moib 392. The Jeep brand "Operation Airdrop" campaign was developed in partnership with Chicago-based agency Highdive, with AI-generated visual effect by 1986 Studios.
Inspired by the Jeep brand's 85th anniversary and the 60th anniversary of the Easter Jeep Safari, hosted by the Red Rock 4-Wheelers based in Moab, Utah, the new Jeep Wrangler Moab 392 also celebrates its namesake by continuing to give back to the off-road playgrounds that passionate Jeep fans and enthusiasts have come to know and love. With legendary 4x4 nameplates like Moab, Rubicon and Mojave, the Jeep brand proudly continues its support for initiatives and projects that champion responsible off-roading and the preservation of natural environments. The next Jeep Wrangler limited-edition model will drop on December 12.
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
