Can-Am, iconic brand of BRP Inc. announced an expanded partnership with MeatEater. While the two brands have worked together in the past, this new chapter of the relationship will see Can-Am join the Official MeatEater Partnership Program as MeatEater's exclusive powersports partner. This collaboration represents the shared ethos of the brands, highlighting their commitment to ethical and sustainable hunting and fishing practices and the pursuit of adventure in the outdoors.
As part of this partnership, Can-Am products will be featured in MeatEater content across all media, from the "MeatEater" television series, whose 13th season debuted on October 20, to the MeatEater Podcast Network, and the company's engaging social media content. Can-Am will supply Steven Rinella and the MeatEater talent Crew with all-terrain vehicles (ATV) and side-by-sides (SSV) that are specifically equipped for their outdoor pursuits, including in this season of MeatEater's television program airing across Sportsman Channel (on cable), YouTube (@MeatEaterTV), Samsung (MeatEater Channel), and other leading ad-supported video on demand platforms. Whether it's hauling gear, accessing remote locations, or simply enjoying the ride, the versatile Defender and Outlander vehicles by Can-Am are purpose-built for fueling adventure. In addition to Can-Am products, the MeatEater team will have access to the full line of BRP products, including Sea-Doo watercrafts and Ski-Doo snowmobiles.
Together, Can-Am and MeatEater are committed to inspiring a new generation of outdoor enthusiasts to explore responsibly, hunt ethically, and protect access to the outdoors for years to come.
BRP Inc. is a Canada-based company that specializes in powersports products, propulsion systems and boats. The Company's segments include Powersports and Marine. The Powersports segment comprises Year-Round Products (all-terrain vehicles, side-by-side vehicles, three-wheeled vehicles, and two-wheeled vehicles), Seasonal Products (snowmobiles, personal watercraft and pontoons) and Powersports PA&A and Original Equipment Manufacturer (OEM) Engines (parts, accessories and apparel (PA&A), engines for karts, recreational aircraft, and other services). The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. Its brands include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou, pontoons and Rotax marine propulsion systems and Rotax engines for karts and recreational aircraft and Pinion gearboxes. It is developing electric models for its existing product lines.
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