Abbott announced two new shakes designed to support muscle health and nutrition goals as part of the Ensure Max Protein line: Ensure Max Protein 42g and Ensure Max Protein 2 in 1 Muscle Support. Most people don't realize that after age 40, they can lose up to 8% of muscle mass per decade. Factors like low protein intake, rapid weight loss, and inactivity can accelerate this decline.

While protein is essential for maintaining and building muscle, emerging research shows it can also influence other aspects of health, like blood sugar management. This connection underscores why prioritizing protein isn't just about muscle--it's about supporting overall wellness and longevity. The benefits of protein go beyond muscle health.

New real-world findings suggest that a simple nutritional weakness of adding a protein shake could help support blood sugar goals. Data from more than 9,500 users of Abbott's Lingo continuous glucose monitor, a biowearable that combines continuous glucose monitoring with behavioral insights, found that on days when users consumed protein shakes, they had 15% lower odds of elevated glucose levels. Exclusively Available at Walmart Now: Ensure Max Protein 42g is available in French Vanilla and Milk Chocolate and Ensure Max Protein 2 in1 Muscle Support is available in Chocolate and Vanilla.

Consumers can find both products exclusively at Walmart and Walmart.com through March 2026, with expanded distribution to major retailers beginning April 2026.